The Africa Travel Association (ATA) announced that registration is now open for the 37th Annual World Congress, to be held from May 18-22, in Victoria Falls, Zimbabwe, one of the world's top natural wonders and adventure capitals.
ATA's hallmark event on the African continent will be hosted by the Zimbabwe Tourism Authority (ZTA) under the auspices of Honorable Minister of Tourism and Hospitality Industry, Walter Mzembi. The theme of this year's event is "Africa Tourism: Partnering for the Future."
Among the expected 300 participants are tourism ministers and industry experts representing tourism boards, tour operators and their product development executives, front-line agents, ground operator companies, airlines, and hotels. Participants from the travel trade media and the corporate, non profit and academic sectors are also expected to attend, along with African Diaspora representatives and ATA's Young Professionals Program participants.
Zimbabwe is home to a diverse range of tourist attractions, including its own seven wonders: (1) people and culture; (2) history and heritage; (3) Great Zimbabwe (grand medieval palace); (4) Victoria Falls (Mosi-oa-Tunya); (5) wildlife and nature; (6) Eastern Highlands; and (7) Lake Kariba. Delegates will sample some of these wonders during the Host Country Day and by participating in pre and post congress tours.
The ATA International Board of Directors meeting will be held on Friday, May 18. Saturday, May 19 begins with sessions focusing on Destination Zimbabwe, followed by an opening ceremony with cultural entertainment. The next few days include ample networking, learning and professional development panels and workshops, addressing industry topics, such as community-based travel, agro-tourism, academic travel, faith-based tourism, e-tourism, marketing, branding, private sector investment, women and tourism, sustainable tourism, and African culinary products. Delegates will also participate in roundtables for tourism ministers, a media marketplace, networking events, host country day(s), and gala dinners. Zimbabwe will also organize a marketplace, featuring art, sculpture and daily excursions in Victoria Falls.
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