Singapore Airlines has earned a reputation as a leader in the global aviation industry and received numerous awards due to its commitment to customer service and innovation.
Premium customer service is integral to Singapore Airlines’ success. Symbolized by the “Singapore Girl,” the marketing icon is one of the most instantly recognized figures in the global airline industry. This gives the company a great advantage over its competitors.
Singapore Airlines’ network stretches across 103 destinations in 39 countries, including non-stop routes between Incheon and San Francisco. It has also joined the Star Alliance network as part of its globalization strategy and commitment to improving customer services and benefits.
Since Singapore Airlines introduced in 1995 “KrisWorld,” a state-of-the-art in-flight entertainment and communications system across all three classes, it has increased the number of individual options to more than 1,000, including 100 of the latest movies and 180 television program sections. It has also become the first carrier to equip business applications within the on-demand system to ensure that passengers can do office work on board even without a laptop by accessing files from a flash memory drive with a remote control equipped with a Qwerty keyboard.
Singapore Airlines’ world gourmet cuisine boasts a selection of exclusive and tantalizing signature dishes. An international culinary panel, which consists of award-winning chefs from around the world, works closely with the company’s own chefs and wine consultants to offer a fine restaurant-style setting and culinary service in the sky.
The Southeast Asian country’s flag carrier recently developed a new first class to provide customers with the world’s finest air travel experience. It has just eight seats in Boeing’s longer-range 777-300ER to enhance customer privacy with a fixed back shell that extends to the sides of the seat.
The new business class’ seats are nearly 50 percent wider than those in planes operated by other companies. The wide seat, coupled with its ability to allow passengers to recline and adjust leg rest, grants customers the freedom to relax in the sitting and lounging positions that they most prefer throughout the flight.
Singapore Airlines’ notable growth comes as Korean consumers increasingly turn to premium services. In October 2007, it launched the first commercial flight of the Airbus A380, the world’s largest super-jumbo known as the “hotel in the sky,” connecting Singapore to Sydney.